What do the Apple announcements mean for publishers?
This was innovation, finesse but ultimately evolution of the existing Apple product lines. There is however a clear indication that content will be called upon to fit an increasingly diverse range of screen sizes. Everything from the Apple watch through the iPad pro to the 4k TVs. Content will be called upon to entertain and inform.
Publishers have the quality and quantity of content and by adopting article-based publishing they will be able to deliver adaptive editorial into all these emerging markets. Better still it doesn’t have to be periodical publishing versus continuous, article-based publishing will allow both to exist side by side ensuring we reach the widest possible digital audiences. It’s going to be an exciting year for those that can adapt and evolve.