These five questions on our infographic are a good place to start when looking to improve your creative workflows. I have been dealing with creative teams and their workflows throughout my career, so when I decided to establish my own company it made sense to focus on this. All aspects of business from finance, marketing, facilities, through to IT seemed to be audited, measured and assessed but the often vital creative areas were left alone or worse subject to arbitrary headcount cuts.
All too often we have seen designers and art teams pushed to the point of breaking through lack of understanding of the creative process. The teams themselves are so burdened they can’t find time to address the basic workflow problems that plague so many.
The best part of my job is seeing the relief on people’s faces when we change some aspect of their daily work that buys back time. The automation of some mundane task or the removal of a bottleneck or a simple cultural shift can all help save time or effort. What needs to change and how easy or hard that may be varies enormously from group to group but over time you start to see common themes occurring.
From the questions below we can quickly tell whether a team needs help and how much more creative time or productivity can be realised. It by no means ends with these questions but it’s a good place to begin. A thorough audit of the creative workflows will lead to an increase in productivity and will also improve the creative environment leading to a better quality of work and happier staff.
